Source: Club Business International, November 2023
If you're a health club or studio operator who plans to update your equipment, take note: Broad Fit Financial may be your financial lifeline.
Co-founded by Stephanie Taylor and Daniella Douglas, Broad Fit Financial is an independent, full-service equipment finance company that provides funding for businesses acquiring fitness and related equipment. Based in West Palm Beach, Florida, the firm works with a range of companies, from large corporations to independent, for-profit gyms.
Broad Fit Financial is singularly focused on providing financing solutions that enable businesses in a variety of settings to acquire the fitness and related equipment necessary to offer wellness to their end users," says Taylor, president of the company. "We recognize the unique financial challenges that businesses face when seeking to procure this type of collateral and have tailored our services to support these specific needs.
Prior to Broad Fit Financial, Taylor spent 16 years specializing in the sports, health, and wellness industry while at Cybex and Macrurase. Douglas brings years of advertising and marketing experience. The two formed the company in May 2022.
Broad Fit Financial is uniquely positioned to support the industry through our collective careers working in varied roles throughout the vendor, lender, and end user sides of the business," says Douglas, who's vice president.
Broad Fit Financial has been certified as a Women's Business Enterprise by the Women's Business Enterprise National Council and accredited by the Better Business Bureau. It's a member of both IHRSA and the National Equipment Finance Association.